MIAMI — The real winners of Super Bowl 2020 in Miami this year were the recording artists who were pulling down six and eight figures to play a string of branded and private events leading up to the game.
Tattoo-faced rapper Post Malone raked in a cool $1 million, multiple industry insiders told us, from his appearances at two Super Bowl parties. He played a ticketed event on Friday for LA club Bootsy Bellows, and a private VIP luncheon on Saturday for Michael Rubin’s Fanatics brand. On top of that payday, industry pros said Malone’s new ad deal with Doritos was worth $2 million, and he also appeared in Bud Light’s Super Bowl ad.
The star had so much money he was giving it away over Super Bowl weekend: He was captured on video at a Miami nightclub on Friday being delivered three cardboard boxes filled to the brim with singles at a VIP table, totaling $50,000, TMZ reported. (Appropriately, we noticed that the used cardboard boxes had been cases of Bud Light.) Malone said the next day at the Fanatics lunch of the loot, “It was a drunken fit … I’m not really a strip club guy no more, I guess, so I just give it to my friends.” When asked if he was “making more or spending more” over the weekend, he said, “making more.”
Meantime, we hear Lady Gaga got $1 million for her pre-Super Bowl show for AT&T, while Cardi B was performing at around six events, and organizers told us she would hit eight figures from all that hard work.
One newcomer to the Super Bowl sweepstakes was rapper DaBaby. Sources told Page Six that he was making $80,000 to $120,000 per event. He played Sports Illustrated’s party as well as a DJ Khaled and Friends’ show for Bud Light’s Super Bowl Music Fest, and another show at the nightclub Wynwood Factory.
DJ Marshmellow, who also played the Sports Illustrated party, was commanding $250,000 to play.
Others banking on the Super Bowl were Nicki Minaj, whom TMZ reported was getting $125,000 for an appearance, Gucci Mane, Maroon 5, Chris Brown, The Chainsmokers — who were seemingly everywhere over the weekend, Lil Wayne, and others.
Kanye West announced he’d put on one of his religious Sunday Services for fans before the game, and tickets sold out the morning the show was announced. We hear he arrived in town on Saturday night without Kim Kardashian.